October 2008

Received

Donations received.........................................................10.00

Previous balance.............................................................0.94

Total.............................................................................10.94

Spent

Amount spent on advertising.............................................0.00

Paypal fees......................................................................0.00

Total October expenditures...............................................0.00

Balance..........................................................................10.94

Total Ad Impressions
(how many times the ads appeared on the
various sites since November 2007)............................4,180,850

Total Clicks
(how many people clicked on the ads and came to the
New Africa Radio site since November 2007).....................7510

I ran the ads by way of the Google network on all of the African American sites they list and on
sites in the religion category.

With Google, you can either pay by the amount of impressions that appear or you can pay a cer-
tain amount only when someone actually clicks on the ad (regardless of how many impressions
have appeared).

I've found that it's a more cost effective to pay by the click. I'm trying to keep the cost down
so I'm currently bidding 20 cents per click maximum.

Click below to see what the ads look like and to see the list of sites where the ads are appearing.
Because of a number of considerations such as ad size, bid price, etc., they may not appear on
all the sites every time you view them.

Click Here To See The List Of Sites

Click Here To See What The Ads Look Like

View All Advertising Reports

Do you have any ideas for ads or ways to advertise? If so please let me know by sending an email to letters@newafricaradio.com